Scaling ayurveda brand past 1Cr in monthly sales

Scaling a competitive D2C brand needed more than higher spend. With 42L in monthly media budget, the challenge was to turn that investment into measurable sales growth rather than just traffic.

• Optimised campaigns toward purchases and revenue, not reach or engagement.
• Allocated the 42L budget to the strongest commercial performers.
• Scaled purchase volume while controlling campaign efficiency.
• Reviewed performance continuously as the account scaled.