How did Google Ads help increase store footfall?

The campaigns targeted high-intent local searches and optimised for Google Maps Directions, helping connect potential customers with the nearest physical showroom.

What type of conversions were tracked?

The primary conversion actions were Google Maps Directions and phone calls, providing measurable indicators of qualified local customer intent.

How many locations were included in the strategy?

The Google Ads strategy was implemented across 3 physical retail locations.

Why focus on Google Maps Directions?

For a physical retail business, a Direction request is a stronger indicator of potential footfall than a standard website click because it shows active intent to locate and visit the showroom.

Performance Marketing

Driving Qualified Store Visits for a Multi-Location Rugs & Home Decor Retailer

Google Ads strategy focused on local search intent to increase qualified customer actions and physical store footfall across 3 retail locations, generating 2,669 local conversions and store direction requests.

Rugs & Home Decor Retailer

01234567890123456789,012345678901234567890123456789012345678901234567890123456789Qualified Local Conversions

012345678901234567890123456789012345678901234567890123456789Directions in July

The challenge

Where the client started

The business operated across 3 physical retail locations and needed to increase qualified customer visits to its showrooms. The challenge was to move beyond generating clicks and website traffic and instead reach high-intent local customers actively searching for rugs and home décor, encouraging them to visit the nearest store or make an enquiry.

Our approach

What we did

Local Search Strategy — Focused Google Ads campaigns on high-intent local searches for rugs and home décor.
Multi-Location Targeting — Structured targeting around all 3 physical showroom locations.
Directions Optimisation — Prioritised Google Maps Directions as a key indicator of potential store footfall.
Call Tracking — Tracked phone enquiries to measure qualified customer interest.
Conversion Optimisation — Continuously optimised campaigns based on local conversion performance.
Intent-Based Targeting — Focused on users showing strong purchase and store-visit intent.
Performance Scaling — Increased focus on strategies and locations generating stronger conversion volumes.

FAQ

Questions about this project

Common questions on performance marketing work like this.

How did Google Ads help increase store footfall?: The campaigns targeted high-intent local searches and optimised for Google Maps Directions, helping connect potential customers with the nearest physical showroom.
What type of conversions were tracked?: The primary conversion actions were Google Maps Directions and phone calls, providing measurable indicators of qualified local customer intent.
How many locations were included in the strategy?: The Google Ads strategy was implemented across 3 physical retail locations.
Why focus on Google Maps Directions?: For a physical retail business, a Direction request is a stronger indicator of potential footfall than a standard website click because it shows active intent to locate and visit the showroom.

Let's talk

Tell us about your brand and your goals. We would love to be your client's best friend.

Visit us: Chalakudy, Thrissur, Kerala 680307
Call: +91 94007 05303 +91 94977 31079
Email: contact@tmscreatives.com