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Social Media

4,144 new follows from a three-part influencer challenge

How a follower-only money-counting challenge across three Reels drove 4,144 new follows and strong organic sharing.

Makeup & styling studio Social Media case study
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0123456789012345678901234567890123456789.01234567890123456789%Non-follower reach

The challenge

Where the client started

The objective was to grow the account's follower base and engagement through an interactive challenge rather than a standard promotional Reel, encouraging non-followers to follow and existing followers to share.

Our approach

What we did

  • Built a three-part money-counting challenge with an influencer.
  • Restricted participation to followers to drive follows.
  • Released three connected videos to build curiosity and repeat engagement.
  • Encouraged sharing to extend reach beyond existing followers.
TagsSocial MediaInfluencerGrowthInstagram Reels

Let's talk

Tell us about your brand and your goals. We would love to be your client's best friend.

Visit us
Chalakudy, Thrissur, Kerala 680307
Call
+91 94007 05303+91 94977 31079
Email
contact@tmscreatives.com