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Performance Marketing

Scaling E-commerce Sales to ₹3.77L with 3.16x Overall ROAS

Generated ₹3.77L in total store sales in September, achieving 3.16x overall ROAS. Scaled advertising investment by 105%, grew total sales by 39.8%, and reduced cancellations from 13.79% to 1.21%.

Scaling E-commerce Sales to ₹3.77L with 3.16x Overall ROAS
₹01234567890123456789.0123456789012345678901234567890123456789LTotal store sales in September
01234567890123456789.0123456789012345678901234567890123456789xROAS
0123456789012345678901234567890123456789.01234567890123456789%Growth in total store sales month-on-month
01234567890123456789.0123456789012345678901234567890123456789%Cancellation rate, down from 13.79%

The challenge

Where the client started

The brand needed to scale e-commerce revenue while maintaining advertising efficiency and improving order quality. The focus was on growing sales through Meta and Google Ads while reducing cancellations and sustaining profitable growth.

Our approach

What we did

  • Scaled Meta and Google Ads investment based on channel performance and growth opportunities.
  • Optimized Meta campaigns to increase purchase volume and improve acquisition efficiency.
  • Expanded Google Ads investment to capture high-intent traffic and drive conversions.
  • Monitored advertising spend, store revenue, ROAS, cost per purchase, and cancellation rates to guide optimization.
TagsPerformance MarketingD2CEcommerce GrowthRevenue GrowthROAS

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+91 94007 05303+91 94977 31079
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contact@tmscreatives.com