Performance Marketing

Kidney care ayurveda brand improving ROAS from 1.25x to 4.61x on a low-AOV product

How restructured, purchase-focused campaigns improved ROAS by 268.8% on a low-AOV wellness product, generating 2,843 purchases.

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The challenge

Where the client started

Their campaigns ran at just 1.25x ROAS on a low average order value (around 608), leaving no room to scale profitably. The objective was to improve the economics and build a scalable paid-media engine.

Our approach

What we did

Optimised campaigns around actual purchase behaviour.
Analysed campaign-level ROAS, cost per purchase and purchase value.
Controlled cost per purchase against the low order value.
Scaled the strongest campaigns while protecting efficiency.

TagsMeta AdsD2CROASWellness

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